Preparing
Your Site for True Search Engine Popularity with Keywords
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and keyword optimization services and softwares >>>
To this day, many budding
web designers preparing their own piece of internet real estate often
neglect to incorporate well thought out keywords or descriptions
into their site design concept. Some leave the area untouched, while
others choose to include hundreds of keywords, which in the end can
have as little value as none at all.
Keywords, though an aging
aspect of search engine inclusion and end placement, continue to
play a role in those engines that are entirely spider based, scouring
the internet for newcomers offering content of value to their visitors.
Many of these sites consider some, or all of the following site inclusions
when determining their overall ranking within their listings:
Title
Your site title should be
succinct, no longer than six or seven words, and must include selected
keyword(s), in a logical order, and in as sensible and appealing
a fashion as can be developed. When listed, this area will be featured
on the spider-based engines as your highlighted drawing card, and
must have appeal to your customers in order to be effective. Important
keywords should be placed prominently within the title so as to indicate
to the spider that these keywords play a significant role in the
nature of the page.
Description
There are a variety of search
engine expectations with regard to the description area, and the
number of terms or phrases that should be included. To offer a simplified
suggestion, keep your description to the point, within a reasonable
number of words - say between six and fifteen. Utilize both the keywords
placed within the title, as well as additional versions of those
words, such as plurals, and other related terms felt to be common
queries within your market. Prominence plays a role here as well,
so keep your major keywords in mind when writing the description,
and if the number of words is growing too large when all aspects
are incorporated, consider moving the pluralized forms into the meta
keyword, and body areas.
Meta Keywords
Determining the keywords
of most value to your operation can be an arduous, but necessary
task. Utilizing tools such as the Overture search frequency tool
can play a strong role in simplifying this process. In the end, your
quest should be the targeting of keywords that are popular, entirely
relevant to your product or service, with as little competition as
possible.
For example, a company in
the area of alternative health would do better to focus on keywords
relative to specific ailments, where the number of sites focused
on these areas is low, versus targeting the keyword health, for which
competition is in the millions.
As in all other areas, select
and place your keywords in careful order, keeping overall prominence,
and number of words in mind. Don't overdo it in this area, as too
many keywords are a signal to some engines to ignore a site that
may simply be attempting to misdirect traffic through the inclusion
of a barrage of keywords, versus actual content. A safe number of
keywords would be in the ten to twenty range.
Body Text
Inclusion of keywords in
your page's body text, as well as the volume and placement of those
keywords is an additional factor reviewed by search engine spiders.
As they say, content is king, and a well written content page can
please both spider oriented engines, as well as the keen eye of a
manual review. Keep your keywords in mind throughout development
of your page, targeting all forms of the keywords you are featuring.
As prominence again plays a role, it may be of value to place your
most potentially important words both near the beginning, and end
of your content area.
Link Text
Search engines will also
take note of your site's linked text, as an indicator of overall
relevance. Ensure that your incorporate keywords into both the text
portion of the link that your visitors will encounter, as well as
the actual page name that the link will transfer them too. In order
for link page names to be legible to an engine interested in them,
phrases must be broken up into blocks, as in the following:
http://www.onlineforsuccess.com/internet-marketing-directory.htm
In this example, keywords
internet, marketing, and directory are utilized to the best advantage
of the site development team. Other forms of breaking up phrases
include the use of the underscore: _
Comments and Alt Tags
Site designers often incorporate
keywords into their comment and alt tag areas as well. Comments are
notes to the designer made while developing site areas to remind
them of each area's location and/or designation. Alt tags are placed
alongside link text so that the site visitor who places their cursor
over the link can see a quick summary of that link's offering. Adding
keywords to these areas is not an imperative, but assists in establishing
the overall nature of the site with the engine. Keep the number of
keywords to a minimum, as too many comments and/or alt tags can again
be seen as abuse, and result in non-inclusion.
All of the above areas are
of value in designing a site that intends to develop traffic flow
via search engine listings. Other factors of recent importance include
overall site popularity, which is a search engine measurement of
the number of sites linked to your property, and the newest technique,
theme indexing, which measures the overall nature of your site, versus
the nature of individual pages within that site. Understanding these
concepts, and applying them to your final stages of design are imperative
to successful traffic generation, and your overall potential for
online success.
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