Creating
a Search Engine Friendly Site
site
optimization services and softwares >>>
You've given thought to
your idea for some time. In the end, you've chosen to act upon your
dreams, and began the planning process for development of your own
online business presence. You have researched potential products,
established your domain name, and arranged for, or completed construction
of your virtual property. The site includes every feature your potential
customers are looking for, is laid out in an efficient and focused
manner, and is sure to convert lookers into the all-important buyer.
Every conceivable aspect of design, construction, and consumer research
is complete, and you are finally ready to launch your creation. Or
are you?
With the hard work, and
financial investment relative to the building, and establishment
of a quality internet property, ensuring its overall popularity on
the search engines is key. Without proper planning relative to achieving
quality search listings, the launch of any new enterprise can turn
into an anticlimactic affair.
Search engines continue
to provide a potential wealth of traffic to the online entrepreneur
of today - traffic that can make or break the newly launched ecommerce
site. Preparing your site to deliver a top ranking search result
for specific, targeted keyword(s) is imperative to a lower cost of
operation, and a stronger business model.
There are a number of varieties
of search engines out there today, each requiring a different approach
in achieving a meaningful ranking. The three most common today are:
True Search Engines
These database sites scour
the internet based upon both submitted recommendations, and links
to new sites found through existing ones, adding properties that
meet preset requirements, and categorizing them for future use. The
largest example of this type of search engine is Google, the largest
internet database anywhere.
Directory Based Search
Engines
These portals attempt to
provide greater usability and site quality to their visitors by manually
reviewing every site submission before including the property in
the search results seen by their users. Yahoo is the largest current
example of a directory based search engine, with thousands of manually
reviewed sites. Many directory operators now charge a fee for submission,
to cover the expense associated with the manual review process.
Pay Per Placement Search
Engines
These providers have taken
a previously frustrating site owner experience, and turned it into
a hugely successful enterprise. With the growth of the internet market,
submission turnaround time was becoming increasingly slow, a strong
negative to the site owner requiring traffic today, not six months
from today. The pay per clicks delivered the ability for the newcomer
to the market to immediately achieve top ranking on some of the internet's
most travelled sites, through successful keyword bidding. The most
popular of these services is GoTo.com,
whose top bidded listings are given priority placement on many of
the large scale portals, including AOL, MSN, and AltaVista.
Achieving a popular, traffic
generating listing within both the true and directory based engines
is no simple task. The rules applied either mathematically, or manually
in the case of the directories, are complex, and consistently changing.
The constant shifts in requirements are applied regularly in an attempt
to better filter out abusers of the system, whose sites offer little
in the way of true content or quality. This reality has made the
required effort on the part of the honest operator far greater than
ever before.
Utilizing tools to measure
your site's potential for success within these different environments
is an imperative to assuring that you are both successfully listed,
and achieving strong search result based traffic numbers as quickly
as possible.
With the increased demand
for this type of specific and carefully measured targeting within
one's site design, there has been a signficant increase in the number
of service offerings in this area. The nature of these offerings
vary from operations that charge a monthly fee to manage your site's
search engine preparation, and monthly submission, with guaranteed
results for specific keywords, to softwares that analyze your site
construction based upon the same algorhythyms utilized by the engines
themselves to assess overall potential.
In the end, the product
you select will depend largely upon the ability of your target market's
search potential to deliver large volumes of traffic if proper placement
is achieved. If, however, your market is so niche that you feel the
number of searches relative to be too low to justify the expense
associated, you may choose to prepare your site on your own, utilizing
some of the tools offered
by Online for Success. This approach can be far more efficient, and
effective, for the internet business owner who wishes to establish
their listings within a non-competetive market, or one who simply
cannot afford the costs associated with pay for service offerings.
Would you like to use this
article on your site,
or have it emailed to
you?
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