Category: Website Promotion

Submit Your Site to Search Engines & Directories featured submission software and services >>> A critical stage in the potential success of any internet business is the submission process. This step should never be undertaken until your site is at its best, complete in every sense, and optimized to attract the best search engine rankings, and directory listings. Once you are comfortable with your state of readiness, there are still a couple of choices that need to be made relative to self-submission, or utilization of a service dedicated to that craft. Keep in mind throughout the process that although many services boast the ability to submit your site to 1000’s of sites, the top rated portals are where the majority of your potential traffic will be found. Ensuring selection of a reliable submission service that carefully manages the delivery of your site information to the top portals, within their guidelines for submission should be your priority. Site submission can be broken into a few specific categories: Directory Submission Directories such as Yahoo and the Open Directory Project require manual submission to a category chosen by the submitter. For tips on how to prepare your site, and your submission, to achieve the highest rankings possible, visit Online’s guide here. Once prepared, the following links will guide you to these premiere sites. Find your category of interest, then choose the submit button at that location. Yahoo is the premiere directory site, offering thousands of potential visitors to the entrepreneur who gains a top quality search listing. Submission to business, or ecommerce categories now requires a payment, which does not guarantee inclusion, simply an efficient review time. Looksmart is a completely pay for service directory, categorized much like Yahoo. Looksmart listings feed into many of the most popular portal sites on the web, such as MSN, Excite, Alta Vista, and CNN. Open Directory Project is an entirely voluteer based directory, whose results feed into portals such as AOL, Google, Netscape, and more. There is no cost to submit to the ODP, and placement within this property can play a substantial role in traffic generation once your site is listed, and picked up by the major portals. Search Engine Submission The following sites are considered the premiere spider-based engines of the day. Submission to them can be accomplished either manually, or through the assistance of a software package, or service. Many of these properties maintain a directory area fed by one of the above portals, as well as a true spider based search engine. To ensure your property is in a state of complete readiness prior to beginning the submission process, visit Online’s guide to site ranking preparation here, then submit using the links below. Google.com Excite.com AltaVista.com Inktomi/MSN Web Pages Hotbot.com Lycos.com Fast – AlltheWeb.com NBCi.com Niche & Geographical Submissions The final area of value in submission of your recently completed internet ecommerce property is the use of niche and geographical listings. There are innumerable country and market based directories around the world that will accept free listings from relevant sites. These listing may not generate a substantial amount of traffic, but can add significantly to your overall link popularity ratings, thus impacting placement of your listing on the largest portal search engines. Research your market area, and apply some time toward this line of submission to maximize overall potential. Submission Software and Services The following software and services offer the advantage of either a relatively automated process of submission to the most popular search engines, to an entirely outsourced and hands off solution that frees up the site operator’s time for additional research, customer service, or marketing efforts. Some of the most popular of these products are listed below for your review. Premiere Submission Software Solutions Webposition Gold TopDog Submitta Submit Wolf Premiere Submission Service Providers Verica Submission Services APlusSubmit.com RegisterStore.com TopRankPosition.net   Related Subjects: Preparing your site for submission to directory based engines Preparing your site for submission to spider based engines     top of search engine submission tools

Creating a Search Engine Friendly Site site optimization services and softwares >>> You’ve given thought to your idea for some time. In the end, you’ve chosen to act upon your dreams, and began the planning process for development of your own online business presence. You have researched potential products, established your domain name, and arranged for, or completed construction of your virtual property. The site includes every feature your potential customers are looking for, is laid out in an efficient and focused manner, and is sure to convert lookers into the all-important buyer. Every conceivable aspect of design, construction, and consumer research is complete, and you are finally ready to launch your creation. Or are you? With the hard work, and financial investment relative to the building, and establishment of a quality internet property, ensuring its overall popularity on the search engines is key. Without proper planning relative to achieving quality search listings, the launch of any new enterprise can turn into an anticlimactic affair. Search engines continue to provide a potential wealth of traffic to the online entrepreneur of today – traffic that can make or break the newly launched ecommerce site. Preparing your site to deliver a top ranking search result for specific, targeted keyword(s) is imperative to a lower cost of operation, and a stronger business model. There are a number of varieties of search engines out there today, each requiring a different approach in achieving a meaningful ranking. The three most common today are: True Search Engines These database sites scour the internet based upon both submitted recommendations, and links to new sites found through existing ones, adding properties that meet preset requirements, and categorizing them for future use. The largest example of this type of search engine is Google, the largest internet database anywhere. Directory Based Search Engines These portals attempt to provide greater usability and site quality to their visitors by manually reviewing every site submission before including the property in the search results seen by their users. Yahoo is the largest current example of a directory based search engine, with thousands of manually reviewed sites. Many directory operators now charge a fee for submission, to cover the expense associated with the manual review process. Pay Per Placement Search Engines These providers have taken a previously frustrating site owner experience, and turned it into a hugely successful enterprise. With the growth of the internet market, submission turnaround time was becoming increasingly slow, a strong negative to the site owner requiring traffic today, not six months from today. The pay per clicks delivered the ability for the newcomer to the market to immediately achieve top ranking on some of the internet’s most travelled sites, through successful keyword bidding. The most popular of these services is GoTo.com, whose top bidded listings are given priority placement on many of the large scale portals, including AOL, MSN, and AltaVista. Achieving a popular, traffic generating listing within both the true and directory based engines is no simple task. The rules applied either mathematically, or manually in the case of the directories, are complex, and consistently changing. The constant shifts in requirements are applied regularly in an attempt to better filter out abusers of the system, whose sites offer little in the way of true content or quality. This reality has made the required effort on the part of the honest operator far greater than ever before. Utilizing tools to measure your site’s potential for success within these different environments is an imperative to assuring that you are both successfully listed, and achieving strong search result based traffic numbers as quickly as possible. With the increased demand for this type of specific and carefully measured targeting within one’s site design, there has been a signficant increase in the number of service offerings in this area. The nature of these offerings vary from operations that charge a monthly fee to manage your site’s search engine preparation, and monthly submission, with guaranteed results for specific keywords, to softwares that analyze your site construction based upon the same algorhythyms utilized by the engines themselves to assess overall potential. In the end, the product you select will depend largely upon the ability of your target market’s search potential to deliver large volumes of traffic if proper placement is achieved. If, however, your market is so niche that you feel the number of searches relative to be too low to justify the expense associated, you may choose to prepare your site on your own, utilizing some of the tools offered by Online for Success. This approach can be far more efficient, and effective, for the internet business owner who wishes to establish their listings within a non-competetive market, or one who simply cannot afford the costs associated with pay for service offerings. Would you like to use this article on your site, or have it emailed to you?   Related Subjects: Preparing your site for directory submission – Yahoo! Preparing your site for spider based search engine submission Site optimization software & services – more than just keywords     top of search engine help page