Email Marketing on the Internet featured list rental providers >>> Email based advertising has taken the internet ecommerce world by storm. Currently considered one of the best available investments in web based promotion, email ads have proven themselves to be both affordable, with a strong return on investment potential. Utilizing email as a marketing tool can involve a wide variety of methodologies, goals, and results. Covering the gambit of advertising intent, email promotions are used to introduce new properties and products, acquire new customers, refresh relations with previous purchasers, announce contests, and in general, develop positive relationships with markets of all shapes and sizes. Email List Rental Email based advertising presents a level of flexibility that is hard to match in other environments. Many available lists are well targeted, with a known demographic, and click through rate. This allows the savvy marketer to carefully research, locate, and sell to a group with a known interest in their products or service. Arranging a company specific mailing to a specific market via a rented list can be an expensive proposition, but done correctly can quickly and efficiently create awareness of your new online property, and sales of your product. Many list managers also provide opportunities to buy ad space within a topical mailing, a means of reducing costs associated by sharing in the expense with other advertisers. Some examples of list providers commonly utilized today include: PostmasterDirect.com Focalex.com DirectMarketing-Online.com Responsys.com Ezine Advertising An increasingly popular form of email based advertising is the purchase of ad space within one or more of the thousands of regularly distributed ezines on the market. These ezines can have subscriber bases running into the hundreds of thousands, and a well placed, market specific text ad can draw a strong click through rate to your property, and products. The ezines are generally subject oriented, creating a simple means of targeting a group with a natural interest in your product line. This form of advertising can often provide the budget minded entrepreneur an affordable opportunity to create awareness of their web property. Many ezines even offer free ads to subscribers, as an incentive to grow their readership, allowing for pay for inclusion ad rates down the road. Online has assembled the following resources relative to this area: Online’s Ezine Directory A Word on Spamming In your day to business on the web, you will no doubt come into contact with offers to dole out your product or service to millions of hungry buyers for very small fees. These offers are prevalent across the internet today, and can be very tempting to the new online business struggling to raise traffic numbers, and sales. Beware. Known as spamming, these types of mailing lists have been gathered through online harvesting of addresses, as well as other techniques, which will result in the majority of your emails going to individuals who have not requested them. Not only is this action illegal, but it does considerable damage to the online business attempting to establish a reputation for legitimacy. Always verify the collection techniques utilized by any mailing list rental agency, to ensure that your company is presented positively, enabling the development of a relationship of respect with potential clientelle. Related Subjects: Establish Your Own Mailing List Online’s Ezine Advertising Directory top of email marketing strategy guide
Category: Internet Marketing
Adding Live Customer Service – Directory and Resource
Live Customer Service featured live customer service providers >>> As the level of competition for customer acquisition continues to grow, there is a consistent need for the new online venture to set itself apart from the pack. Doing so is a multi-faceted effort, but the provision of an exceptional standard of customer service is one aspect that can simply not be ignored. Providing an experience that clearly places the needs of the customer at the forefront is one that will not only garner the all-important word of mouth advertising, but is a tool that will keep them coming back, again and again. As most online enterprises survive based on the business of repeat customers, or the ability to upsell to previous customers who choose to return because of a positive service experience, planning your customer care strategies early is an absolute necessity. There are many areas impacted when customer care is taken into consideration. These range from development strategies that give due value to issues of import to your visitors, such as download times, simplicity of navigation, and overall site presentation, to general service strategies, standards that ensure regular and effective follow-ups, customer feedback, and suggestion integration, as necessary. An additional tool that is growing in popularity online is the implementation of true "live" customer service for your visitors. These software tools allow the site operator(s) to converse with their potential customers via voice or chat window, answering questions regarding the product, or site, with a speed and efficiency that closes on what is available in the brick and mortar world. The popularity of these tools reflects the desire of the online shopper to feel at home in an environment that is often believed to be easily compromised, or fly by night. Establishing a live conversation with your visitors places a real person at the other end of your site, achieving a comfort level for your visitors that can easily lead to improved sales, and of course, online success. Below you will find direct links to some of the most popular "live" service applications available to date. These services offer a variety of free for use, and pay for service options to satisfy all types of web based business applications. RealTimeAid.com RealTimeAid.com provides a basic online chat package that can incorporate live customer service into your property for a one time fee of only $199. This fee covers the licencing of their product to one domain name. Installation assistance is available as well, for a fee of $75. HumanClick/Liveperson HumanClick, now known as LivePerson, has been one of the most popular live service providers in recent memory. Initially a free service offering, the LivePerson product is currently available free for a 15 day period, at which point a monthly charge will be levied. The charges associated vary significantly, and are dependant upon the level of service required by your organization. Livehelper.com LiveHelper allows companies to answer their customers’ questions online through real-time text and voice chat. LiveHelper is a simple, hosted solution that does not require the installation of any expensive or complex enterprise software. Their basic product is free to try for 10 days, with a minimum monthly commitment of $25 should you wish to maintain the service. Livehelper features a variety of pay per service models whose feature package can grow as your business does. WebSupportLive.com WebSupportLive.com is a fully outsourced customer service solution, that provides the capability for online chat and call back solutions via their staff of trained customer service operators. All inquiries are managed by their personnel, 24 hours per day, 7 days a week. Pricing for this service begins at $300 per month, all inclusive. NetDive.com NetDive.com is a full service e CRM provider, with product packages suitable for all sizes of business. Their basic package allows the proprietor to offer their visitors chat, voice, and video based services direct from their property. Available customer service packages begin at just $149 per month. Related Subjects: Tools to promote your business Autoresponders as a service tool top of providing live customer service page
Incorporate Content Sharing into Your Online Web Marketing Strategy
Content as a Promotional Tool featured content distribution providers >>> A primary goal in the development of a successful web property is the inclusion of high quality content of value to your organization’s target market. The assembly of such content can be a significant endeavor, requiring in depth research, writing, review, and editing of the information to be presented to your visitor’s critical eye. Once the process of developing your site’s content is complete, and the information is placed on your server for consideration by both your potential clientelle, and the almighty search engine spiders, many newcomers to the industry presume themselves to be getting maximum value from their efforts. This is, in fact, not the case. The market for usable content on the web is growing as quickly as the internet itself. Many site operators, heavily focused on either the development side of the business, or the customer satisfaction and retention end, have little time to devote to the continued creation of articles and information. Though they may lack the means, they do not fail to understand the value of presenting fresh material to their visitors on a regular basis. Doing so can have a significant impact on the ability of any site to generate a high level of repeat traffic, a mainstay of any internet operation. With this key to success so clearly ingrained in the minds of webmasters everywhere, the world of content sharing presents itself, hoping to fill the need for on-site information, without any of the time restrictions that self-development can entail. Content sharing can take many forms on the internet. Often, deals are struck between complementary projects to share articles, media, or even software based add-ons, in exchange for mention of the provider’s site address, or a reciprocal provision of some sort. Other available options include the submission of your site’s content to newsfeed based organizations who will distribute topical headlines to interested parties across the internet. Included in those articles are direct links back to your project, as a sort of payment for services by the newsfeed operator. A third potential, one of growing popularity, is the provision of articles to complementary newsletters, who will again feature your site link in exchange for the sharing of your article with their readers. Utilizing services that provide a means to share your content, thus promoting awareness of your web based project, can be an excellent means of establishing your company within the minds of potential clients, and industry leaders across your market. When developing your property’s content management and sharing strategies, keep your goals in mind. Though there exist many large organizations focused on presenting your content to the world, it is often true that the most lucrative of sharing arrangements are those made directly between complimentary properties, both focused on the provision of customer value, and the creation of future growth. Online has assembled some examples of the larger content sharing organizations, for your review: Moreover.com IdeaMarketers.com EzineArticles.com Suite101.com Related Subjects: Online’s ezine advertising directory Internet marketing strategy – Email marketing top of internet content sharing page