Add a Search Engine featured site search engine providers >>> One of the key elements in effective site design is ensuring that your visitors are able to easily navigate your property, in its entirety. The goal should be a design that is intuitive, where guests can locate their needs, and be exposed to your products, with as little thought as possible. One key feature to allow this essential ease of access is an on-site search function. A site search tool allows your visitors to avoid the frustration of reviewing multiple pages in their quest for knowledge. Instead, they key in a simple phrase, and choose the area of specific interest to them. There are a number of tools available to assist the internet business operator in incorporating this technique, and each has its own area of application. Standard options include the following: Search tools that compile listings from within a site Search tools to utilize listings from both within a site, OR the web in general, depending on the visitors request Search tools that compile listings from ONLY outside your site, generally from a specific source engine The application you select depends strongly on the goals of your operation. Sites interested in exposure of their product will generally select a search engine that functions within their site only, in the hope that they will maintain the visitor’s attention for as long as possible. Sites that are information based often select the combination tools to allow their visitors the opportunity to further explore the web for the data they seek. Others will choose the outside only engines which often pay the site operator a small fee for each search processed through their site. Online has assembled a directory of search engine tools to assist you in assist you in bringing your site to the intuitive level, helping to ensure your online success: AtomZ Atomz.com provides one of the most powerful, free for use in-site search tools available on the market. Outside advertising is not currently applied to your search results pages. There are a variety of strong customization tools that allow for complete design control over your results pages. Upgrades are available to allow for additional control over results, password protection of restricted areas, and more. Bravenet Web Services Bravenet provides an in-site search engine easily installed and configured to meet your needs. The search tool is customizable, and free of charge. Results pages will feature a banner advertising Bravenet’s services to your search users. Google Google is one of the largest internet search engines, compiling information on millions of sites around the world. Google offers a free tool that can be configured for either in-site, web based, or combination searches. With access to the world’s largest database of online information, designers interested in providing their clients with the best of the web will be very pleased with Google’s service. Pay for service upgrades also available. Overture.com Overture provides off-site only search tools that earn the hosting webmaster referral funds for each search conducted. Search tool is restricted to off-site results generated from the GoTo directory. Sitelevel Offers a in-site search tool that is entirely customizable, manages password protected areas, all free of charge. Sitelevel will place external advertising on the results pages. Much like Overture, many of the pay for placement sites offer free, or referral income based search tools for use on your site. These generally achieve results from the pay per click site in question, but can be a means of income for the webmaster willing to explore external results. Visit our Pay Per Click page for a complete listing of pay for placement engines. Related Subjects: Add a Bulletin Board Add an Affiliate Program top of site search software page
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Internet Marketing and Print Advertising
Internet Marketing and Print Advertising In the early years of internet commerce, marketing and corporate branding for internet business were managed almost exclusively via online media. Banner advertisements at major properties were the "must have" of the day, with a presumption that to visually appeal to those already traversing the net was sufficient to creation of a sustaining customer base. In the end, the banner advertisement began to tire, as the high speed travellers of the web developed an immunity to their lure, due in part to the overexposures dealt to them through the initial years. Though continuing to this day as an effective branding tool, traffic generation was no longer most efficiently managed through the careful placement of a few image based links. As the advertising executives of the brick and mortar world began to make the crossover to corporate ecommerce, the use of standard media by this industry began to show signs of substantial growth. In the end, some of the strongest internet companies began to create their own market, literally generating a previously unheard of level of interest in the web, with the aim of drawing the newly converted to their properties, and products. In today’s increasingly competetive marketplace, the utilization of standard media tools continue to show that same level of growth. Many of today’s television, radio, and print media campaigns relate to partially, or entirely web based organizations. It is now relatively commonplace for existing companies to assemble large scale media blitzes to announce the launch of their new presence on the web. And with a dedicated viewer, listener, or reader base, whose own affiliation with the internet is growing, these well thought out campaigns are impressively successful. Utilizing print media as a marketing avenue for your new internet business can prove to be one of the most efficient advertising investments that your organization will make. That is, of course, presuming the ad to be well targeted, and effective at drawing that market once it has been exposed. When considering placing your property in print, their are many considerations. Who? What? Where? When? The why is relatively obvious. Selecting a publication can require a significant amount of research, as pricing and level of exposure can vary considerably. Companies with a limited budget for this form of advertising would be well advised to carefully explore all their options. This is not to say that a fixed budget restricts you to ads in the local paper – explore your market for affordable trade, or regional publications, within, or outside your area of residence. As a business on the web, your scope is potentially international, which both expands your available market, and your advertising platforms. Some examples of print publications for consideration include: coffee shop tabloids neighborhood papers trade publications local newspapers national newspapers, classifieds international publications, classifieds yellow page directories catalogue publications magazines Select your avenue of communication with care, and with an eye to the needs of your potential customers. Analyze the response levels achieved, consistently improving your ad message to draw the interest of your market. And remember that in print advertising, it is rarely a first glance that garners you a visit, more often the fifth or sixth exposure that gets them there. Print advertising is a long term investment, that if made selectively can have a significant, positive impact on your online success. Would you like to use this article on your site, or have it emailed to you? Related Subjects: Internet Marketing – Promotional Merchandise Internet Marketing – Listing at a Shopping Portal top of print advertising for internet business page
Web Marketing Tips: Issuing a Press Release
Issuing a Press Release featured press release services >>> Although common practice in the corporate world, press releases are an example of an all too often overlooked potential for business growth, exposure, and traffic generation. Press releases, done correctly, can garner the online business significant, low cost marketing via interest generated in writers and editors across the globe. These interests can develop into stories, features, or even a mere mention that can send traffic counters reeling, and sales through the roof. Developing an effective press release is an artform all its own. The content must be creative, eye catching, and somehow moving to the reader. Though this sounds much like the creation of a successful marketing campaign, the idea here is to assemble a final release that communicates ideas and features in a manner that makes the copy of interest to the news-hungry. Such development can be challenging for the uninitiated, but as in all areas of internet marketing, there exist a growing number of services to assist in the creation and delivery of a successful press release regarding your business. Many of the organizations dedicated to this area provide a wealth of services including tips on release development, third party press release writing, and of course, circulation services to a variety of media and internet information portals. Measuring the value associated with any one particular organization is going to depend strongly on the nature of your business. As in any area of marketing, the correct targeting of your release can play a strong role in its end value. As well, though many of the services noted below offer substantial circulation possiblities, there may also be value in the personal contact of press agents for operations that are completely niche in market, or local in their interests. Below are some samples of organizations that can assist you in the development and circulation of your business press release: Press Release Services Internet News Bureau Market Wire Press-Release-Writing.com Related Subjects: Internet Marketing – Print Advertising Internet Marketing – Promotional Merchandise top of press release help page